Privacy Policy
Last Updated: 2024-12-31
At BrandWriter.ai, we prioritize your privacy and are committed to protecting your personal
data. This Privacy Policy outlines how we collect, use, and safeguard your information in
compliance with Malaysia’s Personal Data Protection Act (PDPA) 2010.
Information We Collect
We collect the following types of information:
- Personal Information:
- Name, email address, and payment information (when subscribing to a paid plan).
- Account details such as username and password.
- Platform Usage Data
- Content generated through the platform.
- Activity logs, such as login times, post creation, and feature usage.
- Social Media Data
When you connect your social media accounts (e.g., Facebook, Instagram, Threads), we collect:
- Post engagement metrics, such as likes, shares, and comments.
- Historical performance data, including audience reach and impressions.
- Analytics and Insights Data
- Engagement insights derived from user interactions with the platform and connected
social media accounts.
- Performance analysis data powered by AI, such as post effectiveness and audience
engagement trends.
- Device and Log Information
- IP addresses, browser type, operating system, and device information.
How We Use Your Information
We use the collected data for the following purposes:
- Platform Functionality
- To provide core features such as content creation, scheduling, and analytics.
- To ensure a personalized experience, including learning your brand tone and preferences.
- Engagement Insights and AI Analytics
- To analyze post performance (e.g., likes, shares, comments) and provide insights into
engagement trends.
- To enhance AI algorithms for better performance analysis and content recommendations.
- Improvement and Support
- To diagnose technical issues, improve platform features, and develop new functionalities.
- To provide user support and troubleshoot account-related problems.
- Marketing and Communication
- To send product updates, feature announcements, and promotional materials.
- You can opt out of marketing communications at any time.
- Compliance and Security
- To comply with legal obligations under Malaysian laws.
- To ensure the security of your account and prevent fraud or misuse.
Sharing Your Information
We do not sell or share your personal data with third parties for marketing purposes. However, we may share data in the following cases:
- Service Providers
- With third-party providers, such as payment gateways, hosting services, and analytics platforms, solely to facilitate our services.
- Legal Requirements
- If required by Malaysian law, to comply with legal obligations or respond to lawful requests.
- Aggregated Data
- Non-identifiable data may be used for research, marketing, or improving platform features.
Data Retention
We retain your data as long as your account remains active or as necessary to provide services. Data may also be retained to comply with legal obligations or enforce our Terms and Conditions.
Cookies and Tracking
We use cookies to enhance your experience, track user interactions, and improve our services. You can manage cookie preferences through your browser settings.
Your Rights
As a user, you have the right to:
- Access and update your personal data.
- Request the deletion of your account and associated data.
- Withdraw consent for data collection (this may limit functionality).
To exercise your rights, contact us at support@brandwriter.ai.
Security Measures
We implement advanced security measures, such as encryption and regular audits, to protect your data from unauthorized access or breaches.
International Data Transfers
Your data may be processed outside Malaysia, but we ensure that adequate safeguards are in place in compliance with PDPA 2010.
Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or Malaysian laws. Significant changes will be communicated via email or platform notifications.
Contact Us
If you have any questions about this Privacy Policy or data handling practices, contact us at support@brandwriter.ai.